See every zone in your space.

Welcome at the door. Discovery as they explore. Spotlight where they decide. Engage while they wait. Internal in the back. Five zones, one BrandCast.

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Top-down stylized floor plan of a retail space showing the five BrandCast zones — Welcome at the entrance, Discovery in the aisles, Spotlight at the counter, Engage in the lounge, Internal in the back of house — each with a screen and dwell-time label.
One space, five jobs, five different mindsets. BrandCast runs them all.

The 5-Zone Framework

Each zone answers a different question for a different mindset. The zone determines the message, the colors, the text size, the dwell time, the content type.

Welcome zone illustration — a cartoon scene showing the welcome part of a customer's experience.
3-10 seconds
1

Welcome

“Do you have what I need?”

Your Goal

Direct traffic and attention

Example

Entrance signage, today’s offer, wayfinding

Discovery zone illustration — a cartoon scene showing the discovery part of a customer's experience.
30-120 seconds
2

Discovery

“What are my options?”

Your Goal

Help exploration

Example

Aisle endcaps, category guides, staff picks

Spotlight zone illustration — a cartoon scene showing the spotlight part of a customer's experience.
5-15 seconds
3

Spotlight

“What’s special right now?”

Your Goal

Push priority items

Example

Limited-time offers, hero products, bundles

Engage zone illustration — a cartoon scene showing the engage part of a customer's experience.
1-60 minutes
4

Engage

“Tell me more while I wait”

Your Goal

Build relationships and loyalty

Example

Waiting area content, stories, social proof

Internal zone illustration — a cartoon scene showing the internal part of a customer's experience.
Varies
5

Internal

“What should I prioritize?”

Your Goal

Align your team

Example

Staff dashboards, daily priorities, targets

Why five beats one

A welcome message has 3 seconds. A waiting-area story has 30 minutes. They cannot live on the same screen.

Legacy signage charges $20–$50 per screen, so businesses install one TV in the lobby and call it done. BrandCast is priced and built to run all five zones — and Twig, our AI creative director, uses the zone as its first decision, generating playlists tuned to each zone’s dwell time, text size, and tone.

Build for Every Zone

Early access is open. Get on the waitlist and we’ll help you map your space.

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