Built for Your Industry

The 5-Zone Framework adapts to every space. See how it maps to yours.

80%

of customers entered a store because of a digital sign

Source: FedEx Office / Mvix
RetailStudiosSalons & SpasCafe & CoffeeEducation
Industry · 5 zones

Retail

Retail uses the full 5-zone framework. From the window to the stockroom, every part of the customer journey has a screen-shaped job to do.

Cartoon illustration of a retail storefront with shoppers browsing aisles and a digital display at the entrance.

32%

average sales lift

Source: AIScreen / DigitalSignageToday
Welcome
Where

Entrance, window

Example

Today's deal, wayfinding, seasonal hook

Discovery
Where

Aisles, browsing areas

Example

Staff picks, category highlights, comparisons

Spotlight
Where

End caps, feature displays

Example

Limited-time offers, high-margin items, bundles

Engage
Where

Checkout queue, waiting areas

Example

Loyalty signups, community news, entertainment

Internal
Where

Staff areas, stockroom

Example

Daily priorities, product knowledge, targets

Industry · 5 zones

Dance & Fitness Studios

Studios serve two audiences in one space — students who are here to move and parents who are here to wait. The framework handles both.

Two-audience programming
Parent-waiting Engage zone
Recital countdowns
Enrollment & target dashboards
Cartoon illustration of a dance studio with students mid-routine and parents waiting in the lobby.
Welcome
Where

Reception, check-in

Example

Today's schedule, room assignments, alerts

Discovery
Where

Lobby near schedule boards

Example

Program offerings, class descriptions, instructors

Spotlight
Where

Hallways, pickup areas

Example

Summer camp enrollment, recital countdown, social proof

Engage
Where

Parent waiting area

Example

Student spotlights, behind-the-scenes, costume reminders

Internal
Where

Staff breakroom

Example

Weekly focus, enrollment targets, deadline alerts

Industry · 4 zones

Salons & Spas

Salons skip Internal — small teams communicate directly. The other four zones do heavy lifting on upsell and rebooking.

Cartoon illustration of a salon with a stylist at a chair, a portfolio display, and a waiting client.

29.5%

purchase uplift on featured items

Source: PosterBooking
Welcome
Where

Reception, waiting room

Example

Service menu, pricing, portfolio ("Nails of the Week")

Discovery
Where

Waiting room (extended)

Example

Treatment comparisons, product education

Spotlight
Where

Service station, chair

Example

Upsell content ("Why the Deluxe Pedi"), retail products

Engage
Where

Drying station, captive seating

Example

Rebooking nudge, loyalty program, social proof

Industry · 5 zones

Coffee Shops & Small Restaurants

Independents have a menu board, a brand, and a wall — three separate problems in legacy signage. BrandCast runs all of it from one product.

MenuBoard edited from phone
5★ Google reviews on autopilot
Daily specials from Google Docs
Roast-story photo slideshow
Cartoon illustration of a coffee shop counter with a digital menu board, a barista, and customers.

80%

impulse buys on digital menu boards

Source: DotSignage
Welcome
Where

Window, entrance

Example

Hours, today's hook, seasonal drink callout, IPAWS/CAP alerts

Discovery
Where

Counter approach, menu wall

Example

MenuBoard with categories and dietary tags

Spotlight
Where

Counter, pickup area

Example

Daily special from a live Google Doc, retail callouts

Engage
Where

Wait-line, café seating

Example

Café's Instagram, Google reviews, roast story, music calendar

Internal
Where

Back-of-house, prep station

Example

ZoomShift schedule, prep list from Google Sheet, announcements

Industry · 5 zones

Education

Schools have daily-changing menus, classrooms full of teachers who shouldn't have to call IT, and a campus community that wants to see itself on screen. BrandCast handles all of it with displays you already have.

IPAWS/CAP emergency alerts
MealViewer lunch menus
Live Google Docs in classrooms
Athletics & event slideshows
Bell-schedule countdowns
Cartoon illustration of a school hallway with a digital announcement display, students passing through, and lockers.
Welcome
Where

Front office, main entrance

Example

IPAWS/CAP alerts, today's bell schedule, visitor wayfinding

Discovery
Where

Hallways, common areas

Example

Announcements, club spotlights, upcoming events from calendar

Spotlight
Where

Cafeteria, library, gym lobby

Example

MealViewer lunch menu, fundraiser and book-fair callouts

Engage
Where

Classrooms, shared learning spaces

Example

Live Google Doc display, photo and video slideshows

Internal
Where

Staff lounge, front-office back-of-house

Example

Daily focus, PD reminders, internal announcements

Don't See Your Industry?

The 5-Zone Framework adapts to most businesses. Tell us about your space and we'll map it with you.

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